When I ran out of my Smashbox Primer, which I do still really love, I thought I'd give Clinique's new Superprimer a go since the price was right and the woman at Sephora was very positive about it. I couldn't decide what my "skin issue" was, so I just went with the Universal Primer option. This one comes in a white tube, but there are lots of tinted varieties for various skin types. For instance, the purple shade corrects for sallowness, the pink shade for dullness, etc. I think that this is definitely a great, less expensive alternative to Smashbox (the only other primer I've tried). It goes on like a lotion, so I feel like I am moisturizing my face when I apply it, and it is light and dries quickly. I did read that it is important to let primers "bloom" (whatever that means) on your skin before applying your makeup, so I try to let it sit for a few minutes before I follow it with foundation, and I do think that makes a difference to how effectively it works. This primer does what primers are supposed to do: prime your skin for a more even application of make-up that lasts longer. My makeup stays put throughout the day (though most days I wear relatively little), and it doesn't irritate my skin or cause it to feel greasy. I give this my stamp of approval. It's funny because I used Clinique a lot when I was in high school, and then I wanted to try the fancier make-up brands, and some are really terrific, but I always seem to come back to Clinique for the face basics. In the spirit of yesterday's post, why mess with a good thing!